The need for DiscoveryMeaningUnderstanding this needExploring, learning new thingsExamples:—Visiting a new country—Reading about an unknown subjectWhen this need is satisfiedCuriousEnchantedFascinatedIntriguedSpellboundAmazedAstonishedDazzledSurprisedExplore this needOpen the Connected WheelOther Meaning needsAwarenessChallengeClarityCompetenceContribution